Sonia Avitia

Chief Operations Officer

Born in Durango, Mexico and arriving as an infant, Sonia considers herself a San Jose
Native and is bilingual and bicultural. She is a Santa Clara University graduate with a
Bachelor’s degree in Business Management and has over 25 years of professional experience in operations management and leadership development with corporate, nonprofit and government agencies. Currently, she continues to run her own business as Sales Director with Mary Kay Cosmetics, enjoys spending time with her husband of 21 years and her family and loves to escape into a good book. Sonia
and her family have a long history and lifetime commitment to working on social justice,
immigrant issues and other needs in the Latino community. The Avitia Family was
awarded the La Familia Award from the Hispanic Foundation of Silicon Valley in 2003.